Tuesday, August 25, 2009

Yves Behar: Designing objects that tell stories

Designing products for designers is more than creating something that looks good but also a product that will enhance the users experience and adapt to suit their needs. Yves Behar, the founder of fuseproject focuses on this topic. One of his many examples is the ‘Jawbone Headset’; it is aesthetically pleasing to eye as Yves believes that if it is not beautiful then it does not belong on your face just as we all take time to find the sunglasses to suit our face. The ‘Jawbone Headset’ feels your skin and knows when you’re talking, which will in turn block out all other noises such as environmental noises. In doing so, this product basically reads your mind and changes to suit what you as a user want.

Yves considers that as designers we need to create different relationships between our work and the world, that is, whether the object is used to bring value to business or to users. These values include environmental issues, sustainability, low power consumption, function and beauty and business strategy. The values designers put into these projects ultimately creates the greater value. This is something that designers should thoroughly think about when creating their object.

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