Don Norman talks about his book ‘Emotional Design: Why We Love (or Hate) Everyday Things’. The subject revolves around how consumers are buying products because of its looks rather than its function. Take for example Philippe Starck’s ‘Juicy Salif’, it is said to be a juice squeezer and looks unique and interesting, however, on the package of the product, it is instructed not to squeeze any juice as the acid would ruin the gold plate. Although most people would think this is an absurd design they do not realise that they themselves are not buying products that work best but rather look the best and is also interesting. It is our curiosity and fascination in the design that chooses the product in the end.
Emotional design has gradually grown to play a big role in the final product. Industrial designers therefore have to consider designing products that are more interesting and enhance the consumer’s experience of the product.
Emotional design has gradually grown to play a big role in the final product. Industrial designers therefore have to consider designing products that are more interesting and enhance the consumer’s experience of the product.
No comments:
Post a Comment